Your Elevator Pitch Part 2
In Part 1 of this series on elevator pitches, we introduced you to the concept of elevator pitch. In this post, we will start to work with you on how to begin to write your elevator pitch.
Developing an elevator pitch is an important process for an entrepreneur. Working through the procedure of writing your elevator helps you to evaluate what is actually the core of your business.
There are four important steps to developing and utilizing an elevator pitch:
- Answer the right questions
- Keep it short
- Practice, practice, practice
- Adjust your pitch to your audience.
There are also two specific questions to ask yourself before you start writing your elevator pitch:
- Who is your target audience? Although your elevator pitch will contain important basic information, for maximum effectiveness, you will need to specifically tailor it to the person or group to whom you will be speaking.
- What is your topic? Is it you personally, your company or business, your project, your future goal, etc. Be sure that you highlight past accomplishments or current skills.
You should be to make an outline of the message you want your elevator pitch to convey. Carefully consider the target of your pitch. Ask yourself: why should the person or group care about what you do or want to do? In just a few words, what do you or your company actually do? What is the most important attribute that makes you or your company different? What makes you or your company better than anyone else?
In your written short outline, make sure that you address these points:
- What do you want your listener to remember most about you?
- How can you help your listener to understand how you or your company can add value?
- What unique benefits can you or your company offer?
- What opportunities or problems have you already faced? How did you deal with them?
- What are your immediate goals?
- What is the size of the market you are targeting?
- If you are pitching to a possible investor, how much funding are you seeking? What will be the investor’s ROI (return on investment)?
- What is the next step you want your listener to take?