We know we’re not the only fountain of entrepreneurial insight and perspective around this here interweb. That’s why we’re kicking off a monthly round-up of quality content that can help you be more productive, more successful and flat out happier. So without further adieu, here’s what we’re reading this month at Kashoo… The Pursuit of Unicorns Is Ripping the Soul Out Of Entrepreneurship Michael Eisenberg @ Aleph “Great entrepreneurs do not try to create unicorns. They try to solve a nagging problem or turn an industry upside down to improve it.” The Startup Owner’s Manual Steve Blank & Bob Dorf A matter-of-fact read with lots of business case studies. What Makes Work Meaningful? Ask a Zookeeper Livia Gershon “Meghan Nemes has a degree in zoology and nearly a decade of work experience. She estimates that she spends 90 percent of her day scrubbing, sweeping, mopping, and disposing of the feces of dozens of species of animals. Yet, when she talks about her work, she practically vibrates with excitement.” Would You Lose a Customer Over Seven Cents? Peter Shankman “Every customer interaction is different, and demands its own perspective.” Entrepreneurship Saved My Life Marcus Whitney Ambitious creative rebel probably describes more than a few Kashooers. How Lululemon Builds Community with (Stretchy) Shorts Matt Diederichs @ Hootsuite Creating community can make all the difference. Learn how Lululemon’s doing it. Can Data Teach Us Empathy? Ariella Brown @ Information Week “Walking a mile in your customers’ shoes is the first step toward designing great products. Can data help [you] get there?” Happy reading!
