We recently got back from another fantastic edition of the Small Business Web Summit. (For those unfamiliar, SBWeb is a little retreat where leaders of companies that make cloud software for small businesses get together, share ideas and have a little fun.) We’ve been a part of the Small Business Web since its founding in 2009 and have participated in the Summit programming for the last three years. Why does this warrant a post here on the Kashoo blog? Well, it really has to do with what we learn from the Small Business Web Summit. It’s enlightening to get together with other companies that are serving the same audience as Kashoo. (You’d be surprised by what someone from an email marketing provider can educate an accounting software maker like myself on—and vice versa.) SBWeb Summit is a great place to exchange ideas on how to help small business owners. It’s a great place to ask questions, share challenges and gain insights into what other companies are discovering about the nature and needs of small business owners around the world. The Summit has also continued to prove valuable in the development of relationships and integrations between small business SaaS providers that ultimately help entrepreneurs do better business. Lastly, from an accounting perspective, SBWeb has given us the opportunity to form the Accounting Working Group, a small group of leaders from the accounting software space. Our objective: to promote the use of cloud accounting and establish a baseline for integrations. There’s more to come on this front in the near future, so stay tuned! As always, thanks for trusting your accounting to Kashoo.
