Finding ways to increase your small business sales is doable. However, when you are strapped for cash—which is highly likely as you start up your business—it becomes increasingly difficult to maximize your sales. After all, you have less marketing and advertising dollars to spend.
Despite the lack of cash, there are still ways to maximize revenue and eventually grow your small business. Here are 4 ways to maximize your small business sales even if the odds are against you.
1. Start with Your Current Clients
Looking for ways to maximize sales? Start with your current clients. Not only are they the most ideal resource for increasing revenue, but it’s also much easier to upsell to a current client who you already have an established working relationship with as opposed to reaching out to cold leads that aren’t really going anywhere. Plus, they are already familiar with the type of work and quality of services you provide.
2. Cluster Your Products and Service Offerings
If you already have a decent pool of clientele but are looking to increase sales, a great way to do so is by selling bundled products and services as a package rather than individual offerings. Many customers see a bundle of services as an opportunity to save—even if savings are nominal. For example, if you currently design logos for various clients, you can maximize sales by bundling your design services with other design-related projects, rather than doing individual ones as they come up. Cluster design services such as logo designs with infographics and even extend these services to writing website copy for them. You never know—your current clients might already be looking for these types of services.
3. Schedule a Limited-Time Sale (or Promotion)
This method may seem contradictory to our purpose of increasing sales. However, offering even the slightest discount can make your products and services seem more attractive to both current and prospective clients. If you are already using social media to your advantage, maximize business visibility by disseminating your limited-time sale or promotion. This is not only a great way to attract (and remind) your current clients of your services and your company’s mission, but it can also reel in interests of others who need your services but are not sure where to find them.
4. Work the Referrals!
As you are looking to expand sales even with minimal cash, you might not realize that your current clients are a fantastic resource for providing you with client referrals. For example, if you have a great working relationship with one of your clients who also happens to be extremely satisfied with your services and/or products, don’t be afraid to ask him or her for contact information of other small business owners who may also benefit from your services. After all, word of mouth is a key way to increase your own visibility.
Once you’ve got your sales flowing in, track your income and your expenses with Kashoo! Kashoo makes it super easy for small business owners to manage their books, invoice clients, collect payments, and even reconcile their books! Not ready to commit? Try us out for 2 weeks free!